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Best Marketing Channels that can work for you

Have you been thinking lately about increasing your business’s online presence? If you are, then this information might help you.
Creating a strong online presence has great impacts on attracting the right audience and building long-term customer base. With the right kind of marketing channels that will work for you, it will be easier and faster to achieve your business goals. But remember, it is not necessary that the same channels that work for the best brands will work for you.
While it is more effective with digital marketing channels to reach your target audience, you need to focus on the right ones that suit your business. For instance, if your target audience is more active on social media, it will be helpful to focus on your activities in Facebook, Instagram, Twitter or YouTube handles.
The best digital strategy for your business would involve leveraging multi-channel marketing and omnichannel marketing – utilizing multiple online marketing platforms that best connect your business with your target audience.

What are marketing channels?

Basically, online marketing channels or digital marketing channels are platforms, strategies, or initiatives that businesses or marketers utilize to bring awareness to their products and services. Depending on your products/services, you need to choose either multi-channel marketing or an omni channel strategy. Whatever it is, the effectiveness depends on individual customer experience.

Let us now take a look at the various marketing channels that are available online:

1. Search Engine Optimization (SEO) – Did you know that almost 81% of people search online for a product or a service and around 74% of them have bought it online?
Search Engine Optimization techniques increase organic discovery and lead to high-quality website traffic with the help of keyword-optimized content that in turn, helps in increasing user experience UX. Not only that, SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates.

2. Pay per click (PPC marketing) – Pay-per-click marketing or PPC marketing, as it is commonly known, is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. Here’s how it works – Every time your ad is clicked, and a visitor sent to your website, you pay the search engine a small fee. That’s why it’s also called “pay per click.” Initially its an investment, but once this campaign takes off, this fee will seem trivial because the visit is worth more to your business than what you pay for it. For instance, if you pay $10 for a click, but the click results in a $500 sale, then using PPC is surely a beneficial proposition!
You can hire PPC management services and only pay for the results that they actually deliver.

3. Social media marketing – According to research, there are 3.78 billion social media users worldwide and users spend an average of about two hours per day on social media. Also, 73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business.
Whether your business is small or big, social media marketing is a powerful way to reach out to your prospects as well as existing customers. In this digital age, where most people have their presence in social media platforms like Facebook, Instagram, Twitter and Pinterest, it can be a great advantage for you if you are speaking with them directly. On the contrary, you will stand to miss out, if you don’t. Social media optimization services can ensure remarkable success to your business, create loyal brand advocates and even drive leads and sales.
Get in touch with social media professionals so that you stay ahead of your competition and on top of trends!

4. Video marketing – Video marketing means using videos for promoting and telling people about your product or service. Essentially a part of social media marketing, it helps in increasing engagement on your digital and social channels, educating your audience, and allowing you to reach them with a new medium.
The best video marketing strategy involves understanding your audience and setting specific campaign goals. Also, it is necessary to stay on the brand and drive down the necessary messages effectively through your videos. Keep your videos optimized and targeted. If you are a novice in technology, no worries, get in touch with professional video marketing service providers.

5. Email marketing – Research shows that 47% of marketers rate email marketing as the most effective marketing channel, 93% of B2B marketers use email channels for distributing content. 72% of customers prefer email as their main channel for business communication. It is an effective tool for B2C companies too as they have been proven to influence the purchase decisions of consumers.
Email marketing involves sending commercial messages typically to a group of people using email. It could be to send advertisements, request business or give out information about new products/services, or solicit sales or donations. This tool helps you connect directly with your audience to promote your brand and increase sales.

6. Website design and development services – Did you know that a well-designed website is a powerful digital marketing tool that not only helps to reach out to your targeted audience but also do it in a measurable and targeted way? Apart from being accessible to anyone, anytime and anywhere, even during your non-business hours, it can make good impression on prospective customers, nurture leads and get more conversions.
Get in touch with a website designing and development services agency if you are planning to make an impactful presence online.

7. Online Reputation Management – Online reputation management (ORM) is when, you actively monitor your activities on websites and social media especially mentions about your brand, in order to address any negative or false comments. This process mainly works by responding to negative customer comments online and reacting to stories in the media (both social and traditional) that try to tarnish the image of your company.
If you are looking at increasing your brand awareness and grow your customer base online with the help of digital marketing services, get in touch with us, today.

How Social Media Benefits a Small & Medium Sized Business

Today, small and medium-sized business owners have a wide range of marketing tools at their disposal. But, after examining various studies and data from various sources, it’s evident that social media marketing is one of the effective ways to grow your small and medium business.

Social media agency for small businesses is offering the means to companies to create a huge marketplace. With digital marketing, they can reach a larger array of customers economically and effectively. Small and Medium-sized industries can draw a much larger part of consumers than they can invite by local means.

Social media marketing benefits for businesses are that businesses can communicate with prospective consumers and understand their needs and expectations. Furthermore, they will get global exposure, which will prove useful in the long run. In reality, digital marketing methods are demonstrated to be more economic and cost-effective than traditional marketing methods. According to social media agency for small businesses, more enterprises are approaching them for marketing on the internet. Social media is relevant in present times because of the impact of internet technology. The clients are online, and prospective clients check the social media presence before reaching out to it. Building a brand image and strong presence in the field becomes much more obvious online than any other method; thus, a business must make good use of it. The major benefits Small and Medium-sized businesses (SMBs) can gain from Social Media Marketing are as follows:

Communication with Potential Clients

Social media agency for small businesses is an effective tool for their growth because if the marketing is done adequately and accurately, the scope of creating an image in the minds of clients is huge. The connection that social media develops with customers is of high value. It allows customers to share their concerns and opinions. This benefits companies gather genuine reviews about their products or services. This alliance ensures great results in the future. The customers, if pleased, will make frequent acquisitions, and it helps to drive sales to new heights. Being active by producing content according to the interests of the followers is very significant.

Wide Reach at Low Prices

Though small-scale businesses stay away from using social media for advertising, it is a fact that social media is the most cost-effective marketing choice. Companies could use their online presence in many ways, like hire employees, contact distant clients, and, most importantly, regular advertising. There is a limited expenditure to advertise on social media. Even though many businesses use paid campaigns, these are also very cost-effective, considered other marketing purposes. If your social media account is managed correctly by a professional digital marketing company, it can bring you vast success over time. Most importantly, building an identity online is now easier with social media, thus saving money from applying branding techniques. Those who possess the knack of social media can reap unimaginable benefits.

Target the Appropriate Audience

Social media marketing for small businesses can connect, share, and engage with consumers, clients, investors, and more. SMBs can develop an authentic voice through social media without conversing with the customers directly. Increasingly businesses are utilizing social media to promote their business; hence, start your promotions at once to not feel left behind. Social media platforms like Twitter, LinkedIn, etc., grow to simultaneously reach out to customers and other businesses. These help companies to a large amount in having a better chance to reach the right audience and helps in B2B marketing. Having social media accounts support clients to directly contact the desired person, which is a major advantage.

Become Popular Fast

The most attractive advantage of social media is that almost everybody has an account and uses it regularly. Almost all social media platforms present free registration and usage, except LinkedIn, but it is completely optional. Thus, a company will have all kinds of audiences. The term ‘viral’ is associated with social media employs in businesses too. Any out-of-the-box idea could be shared broadly and can be a determining factor in a company’s success. Quality content continually attracts the audience to a social media page, enhancing brand value and trust. Social media has culminated as the best way to become successful in little time because everybody is online.

Nowadays, a social media marketing company can be a game-changer for SMBs, because expert and strategic marketing matters. The best decision would be to onboard a digital marketing company with good experience in the field, like BeeBug in Chicago, Illinois.

Key benefits of local SEO for small businesses

When running a small business, you rely on a quality website and foot traffic to produce sales. Ranking high in local online searches is a big opportunity in today’s marketplace. More than half the consumers are looking to purchase merchandise using the Internet to conduct local searches.

Modern consumers prefer to make informed choices and carry out research before taking action. Therefore, it stands to cause that the companies who exhibit the greatest localized web presence will more probably receive the vast majority of sales in a local market.

This eventually means that if you take the time to control your company’s website and other business-related webpages to local SEO services, this will help your company rank at the top of local searches. Because most people tend to purchase products within 15 miles of home, your small business requires to dominate these local searches to receive a high volume of converted leads.

The Advantages of Farming Out Local SEO Optimization

In Chicago, Illinois, small business owners usually need professional local SEO services to obtain a competitive edge in their local market properly. Unless you are at par with the latest SEO methods in the online marketing arena, it is best to leave the means of local SEO optimization up to the experts.

How Local SEO for small businesses helps?

Google’s algorithm modifications also tend to be less harsh for local businesses. While Google Penguin and Panda destroyed the SEO efforts of many larger organizations, only the much smaller ‘Pigeon’ update had much influence on local SEO, which was far less severe.

It is pertinent to mention that local SEO is easier, as it’s much quicker to get back to your opening point even if you face a hindrance. Social media can be combined seamlessly with local SEO too. However, when the proper SEO methods are practiced, this can produce several beneficial benefits as follows:

Simple Listing: With Google My Business coming into the picture and displacing almost all other local records, listing your business online has become simple, and it is free.
Grow In Visibility: When you have registered your business online, it will emerge as any user within your local area makes a search associated with it. This will enhance your visibility in Google Maps & Local Search Results.
Ratings & Reviews: Gathering quality ratings and reviews make your business look more accurate and reliable. Simultaneously, search engines also promote your listing above other listings acknowledging your ratings and reviews.
Race with other local businesses: If you present quality products or services and optimize your business listing in a more reliable way than your competitors, you will appear for searches associated with your business in the local search results.
Winning New Customers & Customer Retention: Listing can lead you to more potential clients. Since you are already giving quality products or services and good ratings and reviews, the probability of people coming back to you for shopping will be more when juxtaposed to others.
Higher Conversion Rate: For example you run a small grocery shop, and someone does a local search for “grocery shop near me” and found your listing. Since you have registered your contact number on the business listing, they call you up and propose delivering certain products at a specific address. Hence, by offering searchers direct access to your contact particulars, you have successfully converted a local search query into a successful purchase.

SEO for local business is all about having more perceptibility for your business that serves in a local area, notwithstanding what business you are in. Business owners can attract, engage, and explore with their potential customers by presenting the best offers and taking maximum advantage of their business listing.

BeeBug: A Unique digital marketing agency in Chicago, Illinois

Digital marketing can no longer be seen as a passing trend but a proven marketing way that innumerable businesses embrace – and with great results derived from the complete process.

A digital marketing agency can be a pivot for any company. They are not confined by the products or services of a business. They can involve the business’ target audience from all internet users open today. There is practically no limit to what a digital marketing agency can do for its customers in the digital domain. Most of all, a digital marketing agency can enable a business to collude and synergize with maximum stakeholders at any time. These are just a few of the procedures that BeeBug, a digital marketing agency in Chicago, Illinois, can enhance a business’s capacity in various dimensions.

It is pertinent to mention; today, the internet has become a home for any Digital marketing agency. Each agency is armed with digital marketers who are unusual professionals working concurrently in the real world and the digital world every day. They are aiming towards achieving strategic goals and directions that empower them. This is why they can promise business accomplishment, regardless of which step the business might be at. It may sound too good to be true, but a Digital marketing agency is equipped with some great performance indicators.

If you’re at the point where you’re thinking about contacting and working with a digital marketing agency in Chicago, Illinois, but you’re just not sure if the cost is worth it, we’re here to help. It’s a great idea to look at the benefits of hiring us as your next Digital marketing agency.

We are cost-effective: According to research, businesses depending on a digital marketing agency to develop their strategies have a reduced cost per-sales lead than those who do their marketing or concentrate on alternative marketing strategies, such as outbound marketing.
A Competent Digital Marketing Team: One of the biggest benefits of hiring a digital marketing agency is that you benefit from an entire team of strategists, designers, content writers, and SEO experts who hone an assorted range of skills, experience, and expertise. BeeBug ensures that you get more with every project than you can be doing the same yourself.
We are focused on your priorities: Hiring us as your digital marketing agency to do the complicated work for you takes the marketing burden off you and your team, giving you more time to direct on your core areas of quality.
You can gain more qualified leads: We are offering digital marketing services that are focused on understanding and pursuing your target audience to enhance high-quality solutions that are interesting and relevant.
Offering a Different Perspective: As your digital marketing agency, we will be offering valuable, useful, and genuine advice on improving your marketing and ensuring your business grows. This can be difficult to achieve when an internal team pursues the same goals, as there are times when it can be more difficult for them to communicate, ending in conflicts of interest and disagreements.
We have a methodology & tools: When you are hiring an experienced digital marketing agency, you get access to superior tools, software, and analytical data, assisting your business in increasing productivity, performance, and performance. Furthermore, you won’t have to trawl on the internet in search of your software.

BeeBug has got you covered. We are offering an experienced digital marketing agency armed with the latest tools, skills, and expertise in the world of digital marketing. BeeBug aims at having a team and pocket-friendly rates that can ease off a lot of your pressure and get you where you want to be in the industry.

Blog Category3

5 ways to identify your brand’s tone of voice and use it to drive sales

A business may think why a brand voice matters – well, it does, and a good branding agency can tell you that. It’s about being consonant with the voice you are creating – placing yourself as an easily identified and trustworthy source for your area of expertise. Similarly, a consistent brand voice and vocabulary are crucial to effectively implementing localized content and intelligent content policies.

A brand’s tone of voice is the style utilized to communicate with the audience, acknowledging the usage of words, brand personality, and emotional tone, which is demonstrated through every content, even SEO copywriting. This idea is to define a standard approach that the brand will have in all its communication. In this way, it can have a different style, which distinguishes it from other players.

Every brand has a personality connected to its market segment, its target audience, and its contents. Therefore, the tone of voice is section of the essential details outlined in a creative brief. Branding is an essential work for companies, and part of their services is to create, strengthen, and preserve the brand’s understanding among its public.

The tone of voice helps build a specific vision about the company, being part of a set of components that transmit that identification. This set combines colors, visual templates in advertising layouts, and other fundamental pillars. Ways to identify your brand’s tone include:

Reviewing Your Current Content and Messaging

If you already have content or copy you have written, it’s time to do a brief audit. Evaluate your marketing assets, which may include Website, Blog posts, Social media posts, Print collateral, Videos, In-store signage, TV spots, and radio ads. Then, note any common themes or coherence in messaging and tone. Does your contemporary voice fit your values and brand direction? If not, how can it be corrected? Pay particular care to your best-performing pieces, as they will tell you the most about what connects with your audience.

Audience Survey

If you have an audience already, build a simple poll asking how they see your brand. You can ask them how they would define our brand? If the company were a character, what would it sound like? Do they find your tone suitable? You can create a poll easily using various platforms available online. Then, use social media to share the survey with your followers or communicate it to your email list.

Research Your Audience

A simple activity to better understand your target audience is to grab a small sample of your prevailing best customers and research them. You can connect with an online branding agency like BeeBug is based in Chicago, Illinois, for more information. Write a list of the words that come to mind as you review each of these customers. Once you have done this process for every person in this sample, evaluate each list for commonalities.

Design a brand voice chart

With your brand’s voice explained, demonstrate how it turns up more concretely in your content with a brand voice chart. It will be an indispensable reference tool to ensure that your content (text and visuals) consistently practices the same voice.

Include three columns for each of the primary characteristics accompanied by three rows– brief description, do’s, and don’ts. If necessary, add a row for secondary components that need a little extra explanation.

Making sure the content team is on the same page

You have defined your voice and tone and displayed it in an easy-to-understand chart. How do you get everyone on board with applying it? Engage with the team – anyone who produces content or communications – and walk them through the chart. Go through some samples of content writing that hits the mark. Show in real-time how you would develop some existing content that isn’t reflective of the defined voice.

By keeping the above pointers, you can surely enhance your sales because the above are needed to streamline the entire process of setting a brand’s tone and helping you achieve more customers. You can connect with BeeBug, based in Chicago, Illinois, for more information.